The adoption process for new products refers to the mental process through which an individual passes from first learning about an innovation to final adoption

A new pizza restaurant is opening in town. The owners of this restaurant decide to place an advertisement in the town newspaper announcing the date of their big opening. The owners of the restaurant are using ________

A) mass communications B) a push strategy C) word-of-mouth communications D) public relations E) one-to-one marketing

In a practice that is sometimes referred to as ________, trade promotions are directed at distribution channel members

A) value-added marketing B) payout planning C) channel marketing D) partner relationship management E) customer relationship management