What is a ritual? Provide an example of a ritual artifact and explain why ritual artifacts are important to marketers
What will be an ideal response?
A ritual is a type of symbolic activity consisting of a series of steps (multiple behaviors) occurring in a fixed sequence and repeated periodically. Rituals can be public, elaborate, or ceremonial (e.g., weddings), or mundane routines (e.g., daily grooming). Many rituals include artifacts and some products are marketed specifically for certain rituals. For instance, turkey, stuffing, and cranberries are part of the ritual of Thanksgiving Day. Rituals such as graduations, weekly card games, or visits to beauty salons include artifacts.
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Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to people's memories, associations, and stories
A) cultural branding B) narrative branding C) brand journalism D) emotional branding E) personal branding
RFM scores commonly range from ________, with ________ being the "high" or "most desirable" score
A) 0 to 5; 0 B) 0 to 5; 5 C) 1 to 5, 1 D) 1 to 5; 5 E) 1 to 10; 10