Tax law variations around the world affect an MNE's capital budgeting, financing, and method of setting transfer prices

Which of the below is not included as part of a benchmark?

A. Benchmarks help assess how an MIS project performs over time B. When measured against MIS projects, benchmarks can provide feedback so managers can control the system C. Benchmarks help to establish baseline values the system seeks to attain D. Benchmarks perform all of the above

In its focus on bottom-line financial value, the ________ approach offers limited guidance for go-to-market strategies and does not fully account for competitive moves

A) brand equity B) brand value chain C) customer tracking D) customer equity E) brand extension