Why is advertising often seen as the driving force in marketing communications?
What will be an ideal response?
Of all the marketing communication tools, advertising commands the biggest budget and accounts for the largest number of agencies and professionals.
Business
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The size of the range of pay levels based on labor and product markets depends on:
A. the minimum and maximum wages fixed by the government. B. the pay of federal contractors. C. an organization's competitive environment. D. the quality of employees. E. an organization's global reputation.
Business
Who declares corporate dividends?
A. CFO (Chief Financial Officer) B. CEO (Chief Executive Officer) C. Stockholders D. Board if Directors
Business