The 4Ps model has been challenged because it omits or underemphasizes important activities such as services. It's also been criticized for taking a seller's, rather than a buyer's, viewpoint
The more recent 4As framework complements the traditional model and includes ________.
A) adaptability, affordability, availability and awareness
B) adaptability, affordability, accessibility and awareness
C) acceptability, affordability, accessibility and awareness
D) acceptability, affordability, accessibility and aptitude
E) adaptability, affordability, availability and aptitude
C
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Which method of adjusting for nonresponse has the researcher contacting a sub-sample of the nonrespondents; projecting the values obtained from the sub-sample to all respondents; then adjusting the survey results to account for nonresponse?
A) substitution B) sub-sampling of nonrespondents C) subjective estimates D) replacement
Under what general circumstances is factor analysis used?
What will be an ideal response?