The newly hired PR team suggested management should focus on how to keep the office surroundings clean and pollution-free. Which role of public relations did the PR team play?

a) Public affairs
b) Government affairs
c) Publicity
d) Community relations

a

Communication & Mass Media

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What is cable television’s programming strategy?

a. Programs that appeal to the largest possible audience. b. Advertiser-sponsored shows, like Family Guy and The Simpsons. c. Mostly foreign-produced programs. d. Narrowcasting.

Communication & Mass Media

This cinematographer invented aprocess that combines live action with miniature sets and paintings that are photographed with the ingenious use of a silver mirror. Scale models seen through the mirror could be combined with actors on a set behind the transparent glass part of the mirror, or the opposite arrangement in which the actors are seen in the mirror while the miniature or a painted scene is behind the glass.

A. Eugen Shüfftan B. Harold Lloyd C. Nash Edgerton D. Georges Méliès

Communication & Mass Media