Explain the concept that meaning is co-created

What will be an ideal response?

According to the textbook, all individuals involved in the communication process shape
how a message is understood by drawing on their own experiences to make sense of the
message. The meaning comes from the hearts and minds of both the sender and
receiver of the message rather than just one or the other.

Communication & Mass Media

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_____ refers to our feelings toward a given speaker or topic

a. Attitudes b. Beliefs c. Values d. Morals

Communication & Mass Media

It’s a good idea to do all of the following when starting a beat EXCEPT ______.

A. get out of the office B. build sources C. gather documents D. conduct post-event interviews

Communication & Mass Media