How are competing for employees and competing for customers similar?

What will be an ideal response?

Employees and customers want similar things from service firms. Both want value and satisfaction. Employees want high pay and an enjoyable work experience and customers want fair price and an enjoyable consumption experience. Both are interrelated in that satisfied employees are more likely to produce satisfied customers. Attracting and retaining both employees and customers is based on marketing, promotions, and image. Firms must project a positive image in the community through advertising to be able to attract great employees and great customers. Retaining both requires attention to the needs of each.