Which of the following is not a reason why a company would launch a new competitive actions?
A) to obtain first mover advantages
B) to improve market position
C) to find new sources of raw materials
D) to capitalize on growing demand
Answer: C) to find new sources of raw materials
Business
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According to the ________ criterion for useful market segments, a segment should be the largest possible homogenous group worth going after with a tailored marketing program
A) measurable B) substantial C) accessible D) differentiable E) actionable
Business
According to the text, the largest database of companies in the United States is contained in ________
A) the FIND/SVP database B) the National Electronic Yellow Pages C) the Nielsen Selling Area database D) the U.S. Census database E) B and D
Business