Which of the following ads depict an informational appeal?
A) Thompson Water Seal can withstand intense rain, snow, and heat.
B) The California Milk Processor Board ran the successful "Got Milk?" ad to boost declining sales.
C) VW advertised to active, youthful people with its famed "Drivers Wanted" campaign.
D) Pringles advertised "Once You Pop, the Fun Don't Stop" for years.
E) KFC has marketed its fast-food products under the slogan, "Finger Lickin' Good."
A
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Analysis of sales training time and expenditure data show
A. Smaller companies are spending less on sale training than they had in the past B. The length of training in small companies has decreased C. Companies are not spending time and money on training experienced salespeople D. Large companies are spending more money on training than they have in the past E. None of the above
Relational returns include:
A. Income protection B. Recognition and status C. Challenging work D. B and C