According to Berthoin, which of the following types of knowledge gained abroad helps in understanding the differences in customer preferences?

The problem confronting the decision maker is typically referred to as the ________

A) management decision problem B) theoretical decision problem C) hypothetical decision problem D) marketing research problem E) research context problem

Reviewing the Obama presidency, which of the following statements is true?

A) Social media and the Internet have changed politics and lobbying forever. B) Relations with the Washington press corps were forever damaged. C) President Obama stuck with the proven approaches of his predecessors. D) The best public relations operates behind the scenes.