In what way is the ad copywriting creative process about taking risks?
a. because it is about finding freshness and spontaneity
b. because the writer has to figure out how to entertain and sell at the same time
c. because you will lose your job if your ad does not sell the client’s product
d. because you have to put yourself out there and risk being embarrassed
a. because it is about finding freshness and spontaneity
Communication & Mass Media
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