What is meant by a segmented audience?
What will be an ideal response?
A segmented audience consists of different groups, clusters or cultures that require their own distinct motivational appeals.
Communication & Mass Media
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Which type of reasoning must meet the tests of coherence, plausibility, consistency, and resonance?
A) narrative B) cause C) analogy D) sign E) testimony
Communication & Mass Media
“Freshman, sophomore, junior, senior” is an example of what level of measurement?
a. nominal b. ordinal c. interval d. ratio e. Likert
Communication & Mass Media