When customers don't know what they want or don't even know what's possible, the most effective marketing strategy is ________ marketing
A) customer-driven
B) customer-driving
C) societal
D) ambush
E) affinity
B
Business
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In high-income countries, the amount of information available far exceeds the absorptive capacity of an individual or an organization
Indicate whether the statement is true or false
Business
Which is believed to be one of the reasons for President Obama's call to increase the overtime pay threshold?
A) Companies believe that increasing the overtime pay threshold will promote competitive advantage. B) Labor unions have threatened to strike. C) New York and California have already set thresholds that are higher than the federal level (as of July 2015). D) Raising the threshold will directly lead to a lower unionization rate in the private sector.
Business