A broad market definition differs from a narrow market definition in that a broad market definition ________
A) includes the articulated needs of customers
B) includes all potential substitute products
C) results in unfulfilled market potential
D) enables managers to define their markets on the basis of the customers they currently serve
E) limits managers' perceptions and strategies
B
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What can a policyowner do if 9 days after an individual life insurance policy is delivered, he decides not to keep it?
A) Return it, but lose the premiums paid B) Return it for a full refund of premiums C) Return it and receive back three-quarters of the premiums paid D) Return it and lose the premiums paid, unless it is replaced with another policy"
A ________ (where the target variable is clearly indicated, probably in the title, and the statistically significant positive and negative correlations are identified and separated) is suggested when presenting correlation findings
A) table B) cross-tabulation table C) lengthy discussion D) graph E) none of the above; there is no "best" communication vehicle for cross-tabulation analysis.