Mass communication plays an important role in influencing our attitudes and opinions. Our definition of mass communication is changing. Which of the following characterizes a change in our definition of mass communication as a result of new technologies?
A. Mass media have become a debating ground for our values and beliefs.
B. The Internet creates new configurations of components of communication.
C. The Internet restricts the limited access of news writing to professional journalists.
D. The boundary between mass and interpersonal communication is more clearly defined.
B. The Internet creates new configurations of components of communication.
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A study at Ball State University found that people intentionally spend 30 percent of their waking hours with the media
Indicate whether this statement is true or false.
A small group of previously unacquainted individuals interact among themselves. Their conversation generally revolves around the common or related content of the stories told by the group members
Furthermore, the story or "fantasy" of one group member leads to a multitude of stories with a common thread. Which theory explains this phenomenon? a) Symbolic convergence theor b) Social exchange theory c) Systems theory d) Functional theory