Why are millions of dollars a year spent on advertising?
a. because otherwise TV shows would need to be longer, and actors would need to be paid more
b. because it is assumed that attitude change leads to behavioral change
c. because advertising is effective when it is done subliminally
d. because attitude change leads people to be more willing to spend money frivolously
Answer: B
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A researcher is interested in whether moods vary by the day of the week. She codes the postings on thousands of Facebook pages to see whether people express more positive comments on some days than others. Which research method has she used?
a. ethnography b. survey c. correlational method d. archival analysis
Compared to a typical postsynaptic potential, an endplate potential __________.
A. is always inhibitory B. is more graded than a postsynaptic potential C. is larger than postsynaptic potentials D. always prevents a muscle contraction