Social media are utilized by organizations to

a. create a two-way interaction with various publics
b. replace most current advertising attempts
c. maintain market position
d. test reactions to promotional plans
e. a and d
f. a, c. d

Answer: F

Communication & Mass Media

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Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

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a. True b. False Indicate whether the statement is true or false

Communication & Mass Media