Definition of ethics-"the principles, norms, and standards of conduct governing an individual or group"-focuses on __

Darren is interviewing for a new administrative assistant. The three people he interviewed include an older woman, a man in a wheelchair, and a recent college graduate with beautiful blond hair. Darren knew just by looking at each candidate which one he would hire. His impression of each person was based on a single trait. This is known as _____.

Fill in the blank(s) with the appropriate word(s).

Describe the roles of direct marketing and personal selling in marketing communications

What will be an ideal response?