Under what conditions is a company most likely to use a product sales force structure?
What will be an ideal response?
If a company has numerous and complex products, it can adopt a product sales force structure, in which the sales force specializes along product lines.
Business
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________ shows consumer perceptions of a company's brands versus competing products on important buying dimensions
A) Differentiation B) Positioning C) Market targeting D) Perceptual positioning maps E) Market segmentation
Business
Geekell Mobiles signs an exclusivity agreement with zedNet which allows only their mobile
phones to use zedNet's latest mobile phone operating system. Which of the following market opportunities is Geekell exploiting? A) go-to-market approach B) new market segment C) differentiating functionality D) blue ocean opportunity
Business