Why are the opportunities and threats facing a principal competitor not compared in competitive
comparison framework?
How are the strengths and weaknesses of a competitor analyzed if the marketing
plan of an organization demands a four quadrant SWOT analysis?
The competitive comparison framework does not compare opportunities and threats directly, because these are
often very similar across the principal competitors, resulting in little additional insight. If the marketing plan format
of the organization demands a typical SWOT four quadrant diagram, it is a simple matter to append market
opportunities and threats to the strengths and weaknesses.
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Which of the following ethical principles is based on the fundamental idea of "a command that admits no exception"?
A. The categorical imperative B. The Doctrine of the Mean C. The disclosure rule D. The rights ethic
Each of the following is a factor in promoting or minimizing organizational citizenship behaviors, EXCEPT which one?
A. Organization B. Work group C. Level of salary D. Personality of the individual