Primary data need not be collected when secondary research is relevant, current, and reliable

An insured that meets the average health and life expectancy anticipated by the insurer for a person of that age and gender would be classified as

A) a standard risk B) an insurable risk C) an accepted risk D) a preferred risk"

Which of the following terms best represents the way you would like your audience to respond to your message?

A) Purpose B) Audience need C) Desired outcome D) Business result E) Potential resistance