All of the following are typical reasons to create a press release EXCEPT ________

A) distributing board minutes
B) announcing contest results
C) recognizing personnel changes
D) controlling a potential crisis situation
E) announcing the opening of a new location

A

Business

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Which of the following increases the yield on a loan, so that the lender is willing to offer the borrower a blow Market interest rate?

A. Origination fee B. Discount points C. administrative charges D. Prepayment penalty

Business

Greater consumer control means that companies can no longer rely on ________

A) promoting brand-consumer interaction B) marketing by intrusion C) creating market offerings and messages that involve consumers D) developing marketing concepts with an outside-in perspective E) marketing by attraction

Business