________ is the percentage of target customers who are exposed to the business's message through a certain combination of media

An approach to competitive advantage that exploits weaknesses in competitors' narrow-focus strategies is called a ________ strategy

A) loose bricks B) collaboration C) layers of advantage D) supplier power E) generic

Which of the following is one of the four "universal compensable factors"?

A) cognitive ability B) personality C) effort D) motivation