Which of the following would be a "common" cause of variation?

In working with ROPMs (real option pricing models) and options valuation, a call option is a(n)

A) obligation to purchase an asset at a later date at a fixed price. B) obligation to either purchase or sell an asset at a later date at a strike price. C) right to purchase an asset at a later date at a strike price. D) right to purchase or sell an asset at a later date at a fixed price. E) an obligation to sell an asset at a later date at a fixed price.

What can be utilized to ensure a company's marketing and nonmarketing efforts are compatible?

A) Market segmentation B) Integrated marketing strategies C) Target marketing D) Public relations E) Personal selling