A ____________________ is a script for a fiction television program with formats varying depending on the type of show. Some use formats similar or virtually identical to feature films, while different approaches are used with multiple camera series such as Seinfeld.

A. sitcom
B. scriptoid
C. emmo
D. teleplay

Answer: D

Communication & Mass Media

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According to Stanford sociologist Mark Granovetter, which of the following is a major weakness of strong ties?

A) They are redundant when it comes to accessing information and resources. B) They tend to exhibit a restricted use of available media during communication C) They fail to provide a sense of purpose or well-being. D) They are devoid of acceptance, intimacy, and enjoyment.

Communication & Mass Media

In her persuasive speech, Robyn wants her listeners to stop eating too much fast food. Which subgoal of persuasion is Robyn attempting to meet?

A) Adoption B) Discontinuance C) Deterrence D) Continuance E) Recurrence

Communication & Mass Media