For marketers, the term market refers to which of the following?
A) a set of touch points such as store layouts and package designs
B) a physical place where buyers and sellers gather
C) a collection of buyers and sellers who transact over a particular product
D) consumers and not businesses
E) customer groups
E
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The required rate of return necessary for the dividend valuation model can be estimated using
A) the Capital Asset Pricing Model. B) comparisons to the rates of return on stocks of similar risk. C) a subjective assessment of the return required over and above less risky investments such as government bonds. D) any or all of the above.
Which of the following is a limitation related to the usage of ratios when reviewing a firm's performance?
A) Ratios reveal differences in policy and performance between years. B) Ratios can be used to compare firms that are in the same industry if one firm's sales are higher than another firm's. C) Financial ratios are designed for the use of creditors, not for managers. D) Different accounting practices between firms can distort comparisons.