A large, ill-defined audience is a particularly attractive commodity for an advertiser who might be selling cosmetics to young women, or expensive foreign autos to successful businesspeople, or auto parts to young men

Joe is a former world champion weight lifter and professional body builder. He is preparing an informative speech on the abuse of steroids in physical fitness. Through his personal experiences, what quality can Joe add to the presentation of his speech?

A) satisfaction B) motivation C) credibility D) persuasion

In a small radio station, the production studio is usually located wherever it fits. Often, this is in the:

A. manager’s office B. engineering area C. disc library D. all of these E. none of these