How has the practical focus, from which the field of intercultural communication originated, influenced contemporary approaches to studying intercultural communication?

Criticism has been leveled at the use of advertising value equivalency (AVE) in evaluating public relations because ________

A) public relations doesn't require evaluation B) third-party endorsement multipliers are arbitrary C) it doesn't address whether the audience took desired actions D) A and C E) B and C

The buying motive explains the consumer’s desire to purchase particular products

Indicate whether the statement is true or false.