If a company has too many products and many are losing money; the company is giving away too many services; and the company is poor at cross-selling products and services, it is a sign that the company's brand-building and communication skills are

In firms with multiple SBUs, the first step in strategic planning is for top management to ________

A) recruit and hire the right personnel B) examine historical data C) establish a mission for the entire corporation D) allocate resources to the company's various SBUs E) establish marketing's short-term objectives

The Boy Scout leader announced a camping trip after everyone earns ________ merit badge

A) his B) his or her C) their D) there