Explain how and why liking is measured in terms of responses
What will be an ideal response?
Liking is measured in terms of two responses: liking the ad or liking the brand. The assumption is that if you like the ad, then that positive feeling will transfer to the brand. It is possible, however, for consumers to like the ad and not even be able to remember the brand, so the positive feeling generated by the ad may not always transfer to the brand.
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Perfection of a security interest permits the secured party to protect its interest by
A. Avoiding the need to file a financing statement. B. Preventing another creditor from obtaining a security interest in the same collateral. C. Establishing priority over the claims of most subsequent secured creditors. D. Denying the debtor the right to possess the collateral.
Which of the following statements is (are) true about the loss ratio method of class rating?
I. The pure premium is calculated, and it is loaded to cover expenses, profit, and contingencies. II. The actual loss ratio is compared to the expected loss ratio, and the rate is adjusted accordingly. A) I only B) II only C) both I and II D) neither I nor II