What must researchers do first before proceeding with a study that might in some way present harm to research participants?

a. they must protect the participants’ anonymity
b. they must gain informed consent of the participants
c. they must promise to protect the participants’ confidentiality
d. they must avoid using any deceptive practices

Answer b

Communication & Mass Media

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Nathan is the PR manager of Keith's Burgers, an international restaurant chain. He has created an advertisement for a new burger that is to be added to the menu in all restaurants

For the advertisement to be released to the public, the board members of the firm must approve of the idea first. What must Nathan create to convince the board members to approve his idea? a. Proposal b. Memorandum c. White paper d. Activity report

Communication & Mass Media

Vertical integration of media conglomerates has created the potential for conflicts of interest for journalists who may report negative stories about other parts of the company’s operations

Indicate whether the statement is true or false.

Communication & Mass Media