Define the term audience, and explain why it is important to business communicators

Audience is the receiver of a message transmitted from the sender. If business
communicators have not managed to transmit relevant meaning to their audience, then
their attempts to communicate have failed. The communicators most likely to succeed
in this endeavor must have a clear picture and understanding of their audience as they
choose a communication channel and compose their message.
Clearly, the needs and expectations of your audience play a crucial role in your choice
of communication channel. Even if the recipient's preferences seem absurd,
remember that your first priority is to communicate your message. If you send it
through a channel that the audience doesn't expect or understand or like, you've
crippled your chance for successful communication.
Analysis and consideration of your audience should also be a top priority after you
choose your channel. Meeting the needs of your audience will give you a crucial edge
in developing a message that works.
To find the right words as you compose a message, begin by analyzing your audience
in order to understand its needs. Consider:
Expectations. What kind language do most people use in the organization? Is it
formal or informal? Direct or roundabout? Should you differ from the norm? Why or
why not?
Education: The education level of the audience should drive the level of vocabulary
and the complexity of the message.
Profession: Some professions (e.g., Web site development) are rife with jargon and
acronyms. How should this impact your message?