What are the two basic approaches to fluctuating demand?
What will be an ideal response?
Adjust the level of capacity to meet variations in demand.
Manage the level of demand, using marketing strategies to smooth peaks and fill valleys.
Business
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Identify the five guidelines for business markets that apply to brand-building initiatives which are discussed in the text
What will be an ideal response?
Business
What makes teams effective is that members of effective teams truly like each other
Indicate whether the statement is true or false
Business