In an adapted marketing program, the company ________
A) ensures that uniform practices are adopted across countries
B) focuses more on brand image than consumer preferences
C) ignores differences in the legal environment
D) ensures the lowest cost marketing program is adopted
E) tailors the marketing programs to each target market
E
Business
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A major problem associated with the use of want books (want slips) is that this technique _____
a. requires a sophisticated data base b. relies on retail salespeople to enter the relevant information c. requires a computer-based retail information system d. requires electronic data interchange capability
Business
The values and beliefs shared by an organization influence its patterns of action
Indicate whether the statement is true or false
Business