In the era of Big Data, advanced software programs such as Solver can be used to navigate large number variables and constraints

Greg is the CEO of a leading company in the consumer packaged goods industry. He is trying to grow his company for personal gain and wealth. However, Greg sees that his company has an opportunity to break into the chemical industry. He has decided to invest free cash flow into acquiring small chemical companies that have the potential for growth if funded properly. Shareholders are not happy. Their case for wanting to cease these actions is that Greg is practicing:

a. underdiversification. b. overdiversification. c. diversification. d. segmentation.

Which of the following refers to a behavioral segmentation variable that involves segmenting markets into nonusers, ex-users, potential users, first-time users, and regular users of a product?

A) user status B) usage rates C) gender status D) income status E) loyalty status