Which of the following is a factor that determines a product's life cycle stage?
A) the length of time the product sits in the warehouse before shipping
B) the product's benefits and the importance of the needs it fulfills
C) the competitors' compensation structure for salespeople
D) changes in the product's production method
E) the length of time a product has been around
B
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What do brands gain when they position their products well?
A. Sustainable advantage B. Competitive advantage C. Both sustainable advantage and competitive advantage D. Neither sustainable advantage or competitive advantage
Adjusting entries:
a. Affect only income statement accounts. b. Affect only balance sheet accounts. c. Affect both income statement and balance sheet accounts. d. Affect only cash flow statement accounts. e. Affect only equity accounts.