Seeking to emphasize connections between the speaker and the audience, especially shared beliefs and attitudes, is known as

Procter & Gamble's market knowledge officer thinks there's a need to do more qualitative research relating to social media in addition to traditional quantitative data-gathering

Indicate whether this statement is true or false.

Unlike the social scientific approach, the data used in interpretivist research tend not to be quantitative or number-based. Describe what type of non-quantitative data is involved in interpretivist research.

What will be an ideal response?