Describe at least three ways in which advances in technology have affected direct-response programs
What will be an ideal response?
Through the technological advances of online media and databases of consumer information, direct-response programs have become more tightly targeted and personalized. Prospects can be targeted based on their past online behavior (sites they visited and what they purchased). Billboards that are wi-fi connected can be interactive and create one-on-one communication opportunities. Tablets and smart phones can be used to scan QR codes to download apps, games, or coupons that may lead to on-the-spot sales.
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Which of the following situations pose a refinancing risk for an FI?
A. An FI issues $10 million of liabilities of one-year maturity to finance the purchase of $10 million of assets with a two-year maturity. B. An FI issues $10 million of liabilities of two-year maturity to finance the purchase of $10 million of assets with a two-year maturity. C. An FI issues $10 million of liabilities of three-year maturity to finance the purchase of $10 million of assets with a two-year maturity. D. An FI matches the maturity of its assets and liabilities. E. All of the above
A parent and children currently own and operate a farm as equal partners. Under the Revised Uniform Partnership Act, what effect would the death of the parent have on the partnership?
A. The estate of the deceased partner automatically becomes a partner. B. The surviving partners could continue the partnership. C. The partnership would be dissolved and wound up. D. A partnership agreement could not have governed the continuation of the partnership.