The responses obtained from the pretest should be coded and analyzed

Many marketing research firms have white papers on varied topics on their website. The one discussed in your text is ________

A) Wikipedia B) AMA's "Research Papers" C) Burke's "Literature Library" D) MRA's "Research Library" E) AMA's "More Research Topics"

When drafting a proposal, which of the following will identify the problem you intend to solve or the opportunity you want to pursue?

A) Background or statement of the problem B) Scope C) Introduction D) Problem/purpose E) Body