Thirty years ago, which of the following was the LEAST popular advertising media for marketers?

Which of the following is true of backward-looking market metrics?

A) They are applied simultaneously with financial performance metrics, normally at the end of a reporting period. B) They include relative product and service quality. C) Their purpose is to track customer perceptions and attitudes that precede actual changes in customer behavior. D) They are the indicators of future financial performance. E) The absence of these metrics can result in customer-dissatisfaction problems being undetected.

Which of the following statements is TRUE of an arbitrator's award?

a. The arbitrator's award becomes binding on both the parties only after it is approved by the NLRB. b. The arbitrator's awards are usually presented in written format. c. A union has a right to reject the arbitrator's award if a majority of the employees consider it to be inappropriate. d. The arbitrator's award is a part of a written document known as the arbitrator's opinion.