The value captured from customers in exchange for the value offered in a product determines ________
A) marketing mix
B) product
C) promotion
D) distribution channels
E) price
Answer: E
Explanation: Price is the value captured from customers in exchange for the value offered in the product. Setting and managing a product's price is one of the most critical decisions a company must make because price is the only element in a company's marketing mix that produces revenue; all other elements represent costs.
You might also like to view...
Kendra is the type of transformational leader who provides motivation by offering a vision that inspires and energizes her staff. Kendra is an example of a ___________ leader.
a. transactional b. servant c. charismatic d. task-oriented
Bridget's Hamburger Stand uses only 7 ingredients but offers 15 different burgers. This process is known as:
A) Robust design. B) QFD. C) Modular design. D) CAD. E) Value analysis.