Why do marketers find baby boomers attractive?

What will be an ideal response?

Today's baby boomers account for about 35 percent of the U.S. population but control an estimated 70 percent of the nation's disposable income.

Business

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Even today, occupational segregation places many women in female-dominated occupations that tend to be lower paying than male-dominated ones.

a. true b. false

Business

Personally congratulating an employee in private for a good job is an example of

a. managerial effectiveness. b. Maslow's hierarchy theory. c. employee recognition. d. Herzberg's motivation-hygiene theory. e. expectant behaviour.

Business