What was notable about the CLOROX Ick Campaign?
What will be an ideal response?
This campaign is notable for its effective use of humor, something that is not customary in public relations campaigns.
Communication & Mass Media
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Explain reinforcement theory
What will be an ideal response?
Communication & Mass Media
A student is preparing a speech on nutrition in fast food restaurants. After examining what he thinks he already knows about the subject, what should he do next to research his topic?
a. Write down the main research questions and the key terms. b. Visit several fast food restaurants to allow for personal observations and staff interviews. c. Get a general overview from an authoritative source like a book chapter or encyclopedia article. d. Jot down the names of people who might know something about nutrition.
Communication & Mass Media