Which of the following marketing information subsystems gathers information about events and happenings "outside" the firm?
A) marketing research
B) marketing intelligence
C) internal reports system
D) consumer information support system
E) external environment reporting system
B
Business
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A zero-level marketing channel typically uses a wholesaler and a retailer
Indicate whether the statement is true or false
Business
The term ethics refers to accepted principles of right or wrong that govern the conduct of a person, the members of a profession, or the actions of an organization
Indicate whether the statement is true or false.
Business