The beneficiary of a second trust deed would be MOST likely to insist on a

The goal of positioning is ________

A) to locate the brand in the minds of consumers to maximize the potential benefit to the firm B) to discover the different needs and groups existing in the marketplace C) to target those customers marketers can satisfy in a superior way D) to collect information about competitors that will directly influence the firms' strategy E) to help the firm anticipate what the actions of its competitors will be

The ________ is one of the primary measures of leader behavior

a. Leader Behavior Description Questionnaire b. Behaviorally Anchored Scale c. Leader Behavior Scale d. Least Preferred Co-worker