Some people want healthy cereal that will help them lose weight or possibly prevent certain kinds of cancer. Some want presweetened cereal. Some want fruits and nuts in their cereal. Some people want whole-wheat cereal while others want rice cereal
There are some who like hot cereal and others who like to eat their cereal right out of the box. The diversity of consumers for cereal is an example of ________.
A) market aggregation
B) market similitude
C) economic aggregation
D) disintermediation
E) market fragmentation
E
Business
You might also like to view...
An intentional understatement of expected revenues or overstatement of expected expenses by managers in order to have a favorable performance evaluation is known as ________
A) benchmarking B) appropriation C) budgetary slack D) variance analysis
Business
Which of the following items might a virtue ethicist be least interested in?
a. motivations b. desires c. wants d. emotions e. principles
Business