Numbers, measurements, dates, and times can be problematic if you are not familiar with a given country's conventions. If you have just received a document from the United Kingdom with the date 06/02/09, this means

A) February 6, 2009. B) November 2, 2006. C) June 2, 2009. D) None of the above.

A

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In the context of media planning and analysis, billboards are especially useful n countries:

A. with high literacy rates B. where sales promotions are ineffective C. where people prefer buying in small quantities D. with high income levels E. where the laws governing the Internet are very complicated

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With _____________ exporting the company usually sells to a buyer (importer or distributor) in the home country who in turn exports the product.

Fill in the blank(s) with the appropriate word(s).

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