Which of the following strategies should be adopted by marketers during a recession?
A) increase investment on marketing existing products
B) focus on expanding the customer base and not on the retention of existing customers
C) focus primarily on price reductions and discounts
D) concentrate on communicating the brand value and product quality to consumers
E) stick to the budget allocations adopted during the preceding years
Ans: D) concentrate on communicating the brand value and product quality to consumers
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Indicate whether the statement is true or false
Consider the two descriptions of qualitative research below
I. Qualitative research is characterized by relatively small sample sizes. II. Qualitative research is characterized by the use of standardized, closed-ended questions. Which, if any, of the prior statements is (are) true? A) I only B) II only C) I and II are both true D) Neither I nor II are true