Which of the following statements is true about information campaigns?

a) They use the techniques of public relations and advertising to “sell” people on prosocial behaviors.
b) They usually adopt an informal and entertaining style to attract an audience.
c) They have a spotty record of success.
d) All of the choices

Answer: D

Communication & Mass Media

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We sometimes call co-cultures microcultures

Indicate whether the statement is true or false

Communication & Mass Media

Someone with a higher pitched voice may be judged by others to be more outgoing, but less conscientious. This is an example of which social filter for listening?

a. social status b. physical appearance c. vocal cues d. intellect

Communication & Mass Media